Superhost program

Airbnb launched their Superhost program in to reward their most devoted hosts with a special VIP status. Beyond just a feather in the cap, They stated that hosts who achieved Airbnb Superhost status would reap benefits such as improved search placement, better booking conversions, and at the end of the day, more revenue. Previously, Airbnb's rating system proved an inadequate way of deciphering between professional quality operators and novice hosts. The Superhost program fills this void by creating a more comprehensive quality metric that takes into account a host's entire portfolio of properties.

The four criteria that hosts must meet to become an Airbnb Superhost are:. The logic behind the Superhost program is sound. Hosts who provide a predictable level of service should be rewarded with a status that could potentially lead to more bookings and increased revenue. Have guests paid attention to this class of host and rewarded them for their superior service?

Has Airbnb, as the arbitrator of this deal, rewarded its top-performing hosts for their superior product? We began this analysis by filtering out part-time hosts with properties available for rent less than six months in , leaving us with a total of 2. Of these, just What exactly led to the disqualification of the remaining 1. Quality of reviews was the second biggest impediment to achieving Superhost status.

The remaining , hosts did not qualify due to either a low response rate or canceled bookings. Most people think that a good review is driven by an easy check-in, a comfortable bed, or clean bathrooms. Each quarter Airbnb will assess you on four sets of criteria that you must pass qualify.

The trickiest part to becoming an Airbnb Superhost is maintaining a 4. You need to be good, real good! Luckily for you there is a few hacks that will boost your 5-star ratings. In fact, I cover the topic step by step in my detailed guide on how to get good Airbnb reviews. Go check it out now.

First, make sure your listing is accurate. Yes, that means including any flaws about your property. Second, first impressions count. So consider including things like a welcome note, little gifts, some snacks, and so on. They are only small touches but they make a difference. Third, place a strong focus on cleanliness. Ensure there are no stains on the linen, every surface is spotless and that your place is smelling lovely.

An Airbnb Superhost is someone who leaves their place spotless. Check out my detailed guide on how to clean an Airbnb. Fourth, have modern amenities , as guests expect this these days. Finally, ensure you communicate with your guests. I asked earlier what is a Superhost on Airbnb?

In fact, if you do this, you can kiss your chances goodbye! Airbnb is very strict on this. In other words, this means 0 cancellations for hosts with less than bookings for the year. Also, you wont effect just your Superhost chances by cancelling, you can expect a drop in the Airbnb search rankings too. You may be asking what is the policy for cancelling for extenuating circumstances? Sometimes bad things happen right? Things beyond your control. This covers things like a death of a family member, serious illness, natural disasters and so on.

In other words, it has to be seriously bad! Sounds easy enough right? Again, this is over a one year period. Airbnb wants to ensure that guests feel confident staying with an experienced host.

This is a criteria that you can control yourself. So what does this mean exactly? In other words, you must be quick at replying to new questions and booking enquires. Let me give you a tip though — reply to messages immediately! What you may not know is that response time is a crucial factor in the Airbnb rankings algorithm. They track the speed at which you respond to guests and it will impact your search rankings, so keep this in mind. This will not only improve your response time, but it will satisfy your guest.

One way to speed up your response rate is to utilise saved responses. This is a new thing Airbnb introduced recently that is the best friend of a Superhost. They are basically templates that you can re-use over and over and save you time. Luckily for you I have create an article of the 13 best saved Airbnb message templates. Do yourself a favour and check them out. You may be asking what is the Airbnb Superhost bonus?

Or further to that, is gaining Superhost status even that beneficial? Secondly, a little badge will show next to your name that indicates your Superhost status. A live chat function would be flooded with questions. This is where the Ask a Superhost program comes in.

Ask a Superhost is an extension of the Airbnb Ambassador program. During the Winter Release , we learnt that it was now active in over 30 languages in countries. Prospective Hosts are paired with Superhosts based on their location, language, and listing. More than 60, prospective Hosts have used Ask a Superhost. The speed to the first booking is then a key success metric of the program. On social media, Airbnb has ramped up its spending on ads that promote Ask a Superhost.

From ads to partnerships with influencers, Airbnb wants to convince would-be hosts to take the plunge. The smiling, reassuring faces of Superhosts are there to convey to people on the fence that they will not be alone through the process.

For SAAS companies, creating a successful user onboarding process has become a science. Usually, it is done with as much automation as possible. Here, by adding real people, i. Superhosts into the onboarding process, Airbnb is turning it an art: Superhosts are not scalable per se, but the process of matching them with new hosts, one by one, can be scaled. Ad copy: Questions about hosting? Just ask away. New airbnb program, Ask a Superhost, connects potential Hosts with normal people who host everyday!

On the page where people can find out more about how to start hosting with Airbnb or even start listing their property, Ask a Superhost is very visible. If you know what you are doing and how to create your listing, you can just go and do it.

Try hosting on Airbnb. Join us. Note that the Superhost status is on the account level , not on the listing level. If you have only one property, then the criteria depend on the performance of your one listing. If you are the primary host e. For instance, the overall rating must 4.

Theoretically, the Airbnb Ambassador is separate from the Superhost Ambassador. In practice, they end up using much of the same educational resources and tools, such as the referral dashboard.

It is more than a referral program where a host can casually get some side money by sharing a link online. Airbnb treats ambassadors as crafty, nimble, and smart independent entrepreneurs who have to:. So, ambassadors have to do everything they can so that their mentees create their listing, add good photos, price it well, make the listing live, secure a first booking, and have a first stay that checks out.

Airbnb discreetly started the Ambassador program in late November A few weeks later, we revealed how the program worked. Unlike the former referral program, whereby any host could earn more by referring new hosts, hosts have to fill in a formal application form and wait to see whether they qualify. What are the activities that Ambassadors and Superhost Ambassadors can participate in to make more money?

Here are a few things that these individual entrepreneurs can do to find and attract new hosts on behalf of Airbnb:. To create and track referrals, Ambassadors have access to a dashboard. It is quite similar to the former Referral Program dashboard. To refer potential Hosts, go to your Ambassador Dashboard, copy your unique referral link, and share it through your preferred channels: messages, emails, social media, etc. Potential Hosts who use your referral link will land on a customised page with your name and profile picture, where they can create a new listing.

Ambassadors also have access to an upgraded Host inbox, where they find an Ambassador folder. This is where the messages from and to their referred hosts are stored. Now the program is scaling up, the criteria may loosen up a bit.

The Ask a Superhost questionnaire is only available to approved Superhost Ambassadors. We hope that this is a chance for you to make some great connections — and have a little fun. The questionnaire is here to make sure that Superhost Ambassadors have read some of the materials about Ask a Superhost. The test is not very hard to pass.

What are some ways that Superhost Ambassadors can support their new Hosts? Possible answers:. Just as explained above for regular Ambassadors, the Dashboard is where most of the action takes place, from tracking commissions to initiating communication with hosts matched by Airbnb.

Yet, the Superhost Ambassador Dashboard is not just about tracking referrals. It is also the interface through which Superhosts can:. It is a clever repurposing of an existing program the former host referral program applied to the pressing need of finding more supply through crafty entrepreneurs Ambassador Program.

Ask a Superhost is based on an invite-only version of the Ambassador program, whereby Superhosts Ambassadors are requested to sign up for the program extension.